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Track two · Digital product design and development

you bring the idea. we build the product.

Design, words and engineering, working together from the first conversation. We take a product from a rough idea to something running in production.

What is included

Everything from the first conversation to the thing running live.

Take the whole track, or the part of it you are missing.

Product design

Screens and prototypes designed to a plan, so the fortieth still looks like the first. You can click through the whole thing and feel how it works before anyone writes a line of code.

Built forAn idea, a prototype or a product that has stopped moving.

The words inside

Every label, button and message, written so people always know what to do next. That includes chat and assistant flows, where the words are the whole experience.

Built forA product that works but confuses the people using it.

Building the screens

The screens people touch, built to match the design exactly and run fast on any phone. What you approved is what ships.

Built forDesigns that need to become fast, accessible screens.

The engine underneath

Accounts, records, payments and the connections to your other tools. Customers never see this part, and notice the moment it breaks.

Built forA product that has to hold when real traffic arrives.

Launch and upkeep

We put it live, keep it online and watch it for problems. You get something that stays running, not a demo.

Built forA build that has to go live and stay up.

AI features

Assistants and chat built into the product, plus the testing that keeps their answers accurate. For products that have to hold a conversation.

Built forA product that needs to chat, answer or advise.

How it works

Three steps, start to finish.

Tell us the idea

Rough is fine. A paragraph and a conversation are enough to start.

We design it with you

Screens and words, designed together so the result matches what you had in mind. Nothing ships until both are right.

We build, launch and learn

Senior engineers take it to production. Then the data tells us whether to keep going, push harder or stop.

What you get

What is different when one team owns the build.

  • A product that works the way it looked in the design
  • Words on every screen that help people finish
  • An engine underneath that holds up when traffic arrives
  • Usable by everyone, built in from the start
  • One team accountable from the first call to launch day
  • Everything handed over in your name, yours to keep

Who this is for

Wherever the product is right now.

An idea, nothing built

A paragraph and a conversation. We shape it, design it and take the first version live.

A product that stalled

Something exists and stopped moving. We pick it up from where it sits.

A team that needs depth

You have engineers. You need design, content or extra hands for a stretch.

Selected work

Shipped at scale.

Product work we were part of at Meta. We worked on them. The products belong to Meta.

Messenger marketing message screens

Marketing messages, rebuilt

Messenger

Instagram notification screens

Notifications people open

Instagram

Account deletion flow screens

Delete your account, done right

Instagram

Size the gap

What is the delay costing you?

A product that is not live yet earns nothing, and the manual version of it still has to be paid for. Move the sliders to size both.

Your estimate

0

of revenue you do not earn while you wait

0

hours a year on the manual version

0

what those hours cost a year

The first figure is the revenue you expect a month, multiplied by the months before it is live. Hours use a 52 week year. Change any slider and the figures follow.

FAQ

The questions that come up before the first call.

You do. The code, the designs and every account are yours from day one, and we hand over full access at the end. If you want us for maintenance afterward, we are glad to work something out.

Yes. Most of our product work starts as a conversation or a paragraph, not a working app. If something already exists, we can pick up from there instead.

Both. Our engineers build the engine behind the product, the accounts and records and the connections to your other tools, then put it live and watch it. The screens are one part of the job rather than the whole of it.

Yes. We can run the whole build, or sit inside your team for the parts that need extra hands, whether that is design, words, a launch push or one specific feature.

No. If your idea is not ready to build, or what you have already works, we will tell you plainly instead of finding more work to bill.

We stay close for the first few weeks to fix what real users find. After that we can keep working with you month to month, or step back until you need us again.

Bring us your ideas, or borrow some of ours.

A paragraph is plenty. We will tell you what we would build and why.

Start here

Tell us the idea.

Rough is fine. One paragraph is plenty.

We read every note and reply within three business days.

Tagged as a product inquiry. Looking for web design, AI automation or brand and marketing instead?

Add your name so we know who we are replying to

Add an email we can reply to, like name@company.com

Tell us a little about it, even roughly

Book a call instead

Got it

Angela reads every note and replies within three business days. If it is urgent, say so in a follow up and we will move it up.