Team

small on purpose.

A small core and a deep bench. No account layer, no juniors learning on your budget, no handoffs where the point gets lost.

Angela Cao

Angela Cao

Content design and user experience designer

Angela spent 12 years making confusing products clear, most of it at Meta on Instagram, Finance and Business Messaging, and at Autodesk before that.

Her words kept Instagram in the App Store on a 48-hour deadline, grew Messenger business subscribers over 300% and influenced over $1 billion in revenue. She writes the words, designs the flow, then checks whether it worked, because "sounds better" isn't a result.

Austin Ahlijian

Austin Ahlijian

Senior engineer

Austin is the one who makes the studio's work real. He builds in fintech, where software has to be fast, secure and right the first time, and he holds our projects to that same bar.

He asks what a feature is for before asking how to build it, treats accessibility as table stakes and is happiest when he gets to delete code. Angela works with him directly, so you get his craft without adding another meeting to your calendar.

The bench

Product design · Research · Brand · Whatever the work needs

We're a studio, not a duo with a ceiling. When a project calls for a craft beyond ours, we pull in senior specialists we've shipped with before: product designers, researchers, brand designers. They're chosen for the project, briefed by Angela and held to the same bar. You still have one point of contact and one team accountable for the outcome.

how we work.

Angela leads every engagement and is your single point of contact. Austin joins when the work needs engineering, so what we design actually ships. When another craft is called for, we bring in senior specialists we trust, and you'll always know who's on your project and why.

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