About
Personal and senior.
Angela, Austin, Matt and Marc lead every project, working alongside the wider team behind us. A direct line to the people who know your project, not a handoff to strangers.
Who you're working with
The people who lead the work.
Angela, Austin, Matt and Marc are who you talk to. We lead and build every project ourselves, with a wider team behind us when the work calls for more hands.
Angela Cao
Staff UX designer
UX design shaped by nearly seven years at Meta, writing and designing for products used by billions of people, where a confusing sentence is a support ticket at scale.
Austin Ahlijian
Lead engineer
Production engineering for systems that can't afford to go down, where the review isn't just "does it work," it's "does it hold up."
Matt Harrington
Lead engineer
Resilient, distributed systems built to run at scale. Uptime was never a nice to have.
Marc Green
Growth lead
Connecting real business problems with products and solutions that create measurable value.
Personal, on purpose
You get a direct line to the people who lead your project.
Written in Pixels is not investor backed, and we are building toward more, not staying put.
We work with owners directly, and every project has one goal: grow your business. If what you're asking for isn't what will get you there, we'll tell you.
Senior from day one
Built where the stakes were real.
Between the four of us, we have built and shipped for hundreds of millions of users at some of the biggest names in tech, on systems where a mistake is never just embarrassing.
UX design at scale
Nearly seven years writing for products used by billions of people. A confusing sentence isn't a nitpick there, it's a support ticket multiplied by millions of users.
Engineering built to hold up
Production systems at real scale. Access control, data handling and careful review aren't new to us. They're the default.
Accountable by habit
You are not hiring people who are learning on your dime. Careful, accountable work is the default here, not the exception we reach for when a client asks.
Craft is not a buzzword here.
We have watched "move fast" turn into "ship something that mostly works" more times than we'd like. Every product decision, every sentence of copy, every line of code is something one of us is willing to put our name on.
What that looks like
Three things we don't skip.
- Design and copy tested with real users, not assumed to be right because it looked right in a mockup.
- Code documented and handed over in your name, not locked to us.
- No feature shipped because it was easy to build. Only what earns its place.
Integrity, even when it costs us
We will tell you plainly, not find more work to bill.
If your idea is not ready to build, or what you already have still works, we say so. You will never be upsold, overcharged or handed something you did not need. If we are not the right fit for what you need, we will say so and point you somewhere useful to you.
Mission
We build solutions that help you grow.
That means bringing in more revenue, solving your toughest problems and automating the work that slows you down. Everything we build is thoughtful, useful and made with craft and integrity.
Vision
Every business should have access to the expertise and speed that helps you grow without compromise.
FAQ
Questions that come up about how we work.
Angela, Austin, Matt and Marc lead and build every project. We bring in specialist help beyond the four of us when a project calls for it, and we stay the people you talk to throughout.
UX design from nearly seven years at Meta, and engineering from other large-scale production teams. Senior, production-grade work is the standard we came from.
Yes. If your idea is not ready to build, or what you already have still works, we say so plainly instead of finding more work to bill.
Personal. Senior from day one.
The people who design it are the people who build it and the people who answer the phone.