Free · 8 questions · about 3 minutes

where is it hardest to use.

You can feel which parts people dread. Answer eight questions about your product and get the single place it is most likely to be asking too much, before you hire anyone.

No upsell at the end. If we can help we'd love to. If we can't, you still leave with the list.

The free audit

Paste a page and we'll tell you the one thing most worth your attention. We keep the domain and what we found, to see whether the tool is any good. Your page text is never stored.

Or answer eight questions instead

No link handy, or the product sits behind a login? These are the eight questions we ask first, each from a published heuristic. Answer for the screen that matters most.

Your answers and score come to us so we can keep the questions useful. We never ask who you are.

0 of 8 answered

Or ask in your own words

Ask for more, without leaving

Answer the eight questions above, then ask for the three places people are most likely to stop and what to do about each.

the teardown, and how it differs.

What you just ran reads one page, from the outside.

the teardown reads the whole product.

About 2 weeks · ask for pricing

  • Your support tickets and recorded sales calls, read as evidence
  • The paths a new person actually takes, walked one by one
  • A ranked list of what to simplify, with the reasoning attached

If the cause turns out to be something we don't do, we'll say so and point you at who does. The list is yours either way.

See what the teardown covers
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