hard things,
made obvious.
Four projects from 12 years inside Meta and Autodesk. Numbers rounded for privacy, and all of it was team work.
four case studies, and what we changed to fix each one.
In each one, the real fix was choosing what to say and how to lay it out, not building a new feature. Here's what changed and what it moved.
48 hours to keep Instagram in the App Store
App Store policy required in-app account deletion on a hard deadline. Our founder was the only content designer on it. Clear, honest, no dark patterns, written for someone having a bad day.
Growing Messenger business subscribers over 300%
This looked like a growth project. It was a trust project. Once the value was legible and the exit was obvious, the numbers followed.
Moving merchants from install to first send
Businesses installed Meta's commerce integrations then stalled before sending a single message. Underneath the funnel problem was a framing problem. Nobody could picture what came next.
Redesigning Instagram's notifications
Every push looked the same, so people stopped reading them. Rebuilt to lead with the signal a person cares about.
Numbers rounded for privacy. All of it was team work, so we're claiming the craft and not the credit.
a tool we built for ourselves.
a free focus tool for when you are stuck on an idea.
No signup, no data collected, no upsell. We use it ourselves between projects, and keep it up because we think other creative minds will enjoy it.
Try unstuckour first three clients get founder pricing.
Everything above happened inside Meta and Autodesk. The studio itself is new, and we don't have a client case study to point to yet.
so all three slots are still open, and each one gets founder pricing.
You get senior work at a price that won't exist again. In return, we ask for a case study we can publish and your honest feedback on how the work felt.
Run a free audit